James Dyson on inventing breakthrough products | Masters of Scale

James Dyson’s journey to building a global invention enterprise began with a simple goal: to build a better vacuum. After 5,000+ prototypes and years of precise tinkering, his innovative bagless vacuum was ready. But none of the big brand names wanted it. So he started the Dyson company, betting that customers would be swayed by new technology, better performance, and distinctive design. Today the Dyson Corporation commands $9 billion in annual revenue, and — driven by engineering curiosity — develops products from air purifiers to hair dryers, even making a big bet on an electric car (that never hit the market). In conversation with Masters of Scale host Jeff Berman, James Dyson shares his inspiring story of scale that involves challenging experts at every turn, relentless iteration, and a resilient view of failure as a stepping stone to the next breakthrough.