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Masters of Scale

Inside Sesame Street’s toughest year yet (Sesame Street Workshop's Sherrie Westin) | Rapid Response

About Sherrie

  • President and CEO of Sesame Workshop, producing Sesame Street in 190 countries (2025)
  • Leads the world's largest informal educator, reaching 330M households in 30+ languages (2025)
  • Engineered Sesame Street's strategic move to Netflix, expanding global access (2025)
  • Directed major humanitarian partnerships, bringing early learning to refugee children
  • Spearheaded innovative use of tech, including AI, for global early childhood education

| 28:03

As Sesame Street’s 56th season gets underway, Elmo, Big Bird, and the Sesame organization are navigating a volatile chapter in the show’s history — marked by government funding cuts, evolving new media habits, and AI’s impact on education. Sesame Workshop’s CEO Sherrie Westin joins Rapid Response to discuss balancing risk-taking with brand trust, partnering with Netflix and with Google, and why emotional well-being and kindness are the skills that matter most in today’s world.

Show Host
Bob Safian
Host, Rapid Response
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Sherrie Westin
CEO, Sesame Workshop
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Inside Sesame Street’s toughest year yet
Sesame Workshop’s Sherrie Westin
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