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Inside Baby2Baby's response to California's devastating wildfires | Masters of Scale

About Norah

  • Co-CEO of Baby2Baby, serving 1M+ families annually across the US (2025).
  • Transformed Baby2Baby into a national nonprofit distributing 500M+ critical items (2025).
  • Spearheaded removal of sales tax on diapers in California through legislative advocacy (2020).
  • Recipient of $8M+ corporate grants and built high-profile celebrity and corporate partnerships.
  • Testified at CA State Capitol on bills to help low-income families; began career as White House intern.

About Kelly

  • Co-CEO of Baby2Baby, serving over 1M families annually (2025).
  • Led Baby2Baby to distribute 250M+ diapers nationwide.
  • Key driver in repealing California's diaper tax in 2020.
  • Recipient of an $8M Huggies grant for maternal health kits (2025).
  • Baby2Baby's annual gala raised $18M in a single night (2025).
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How Baby2Baby stepped up as LA wildfires raged
Baby2Baby’s Norah Weinstein
Baby2Baby’s Kelly Sawyer Patricof
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Baby2Baby’s Norah Weinstein
Baby2Baby’s Kelly Sawyer Patricof