How to transform a company’s culture (stories from Apple, Google & Uber) | Masters of Scale 2022
About Andrea
- President & CEO of Cunningham Collective, a top strategic marketing consultancy.
- Go-to-market strategist for Steve Jobs on the original Macintosh, NeXT, and Pixar launches.
- Renowned expert in brand strategy for technology and innovation-driven companies.
- Played key roles in pivotal product launches that shaped Silicon Valley history.
| 27:53
From the Masters of Scale Summit stage in 2022, Angela Ahrendts (former Apple SVP & Burberry CEO), Dara Khosrowshahi (Uber CEO), and Eric Schmidt (former Google CEO) dive into one of the most critical topics in leadership: culture. Over coffee in the “Masters of Scale Cafe” with @RapidResponseShow host Bob Safian, these industry giants share personal stories from their leadership journeys, illustrating how they’ve shaped and navigated company culture during pivotal moments. From Angela’s authenticity-focused leadership style to Dara’s cultural overhaul at Uber, and Eric’s lessons in surrounding himself with smart talent, this engaging discussion reveals how culture impacts every aspect of a business.
Marketing entrepreneur, Cunningham Communications