How to navigate rapid growth (with Olipop CEO Ben Goodwin) | Rapid Response
About Ben
- Co-founded OLIPOP, a leading functional soda brand, in 2018.
- Drove OLIPOP to triple-digit annual growth, reaching $500M revenue by 2025.
- Named to TIME100 Most Influential Companies in 2024.
- Earned BevNet’s Rising Star award (2020) and AdAge’s Hottest Brands (2023).
- Led formulation and R&D for all OLIPOP flavors and scientific validation.
| 28:13
OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he’s had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.
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