How to lead a successful turnaround (NWSL Commissioner & The Honest Company CEO) | Summit 2025
About Jessica
- Commissioner of the NWSL since 2022, leading the league's turnaround and record growth.
- Signed $240M media rights deal (2023), largest ever for a women's sports league at the time.
- Drove franchise valuations to over $100M; Angel City FC sold for $250M in 2024.
- Spearheaded historic CBA: 1st US pro league to eliminate the draft; players gain full agency.
- Named Sports Illustrated's 2024 Innovator of the Year for transforming women's soccer globally.
About Carla
- CEO of The Honest Company since Jan 2023; led double-digit growth and rapid profitability turnaround.
- One of the first Afro-Latine CEOs of a U.S. publicly traded company.
- Former VP at Amazon, led major consumables categories with full P&L and tech development oversight.
- Over 20 years in senior P&L roles at General Mills, including President, Natural & Organic Division.
- Trustee for Smithsonian National Museum of the American Latino; former Princeton University trustee.
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When you inherit a business in crisis, what decisions can a leader make to steady the ship and drive a positive change? Recorded live at the Masters of Scale Summit in San Francisco, The Honest Company CEO Carla Vernón and National Women’s Soccer League Commissioner Jessica Berman join Bob Safian to riff on counterintuitive methods for gaining employee trust after public scandals and to share practical advice on reframing strategy. The pair also explores how to attract a broad customer base in an increasingly polarized culture — and where they find their best leadership inspiration, from the U.S. Constitution to children’s books.
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National Women’s Soccer League’s Jessica Berman
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National Women’s Soccer League’s Jessica Berman
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