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How the Savannah Bananas built a brand people love

About Jesse

  • Founded Savannah Bananas and Fans First Entertainment
  • Invented Banana Ball, reimagining baseball with fast-paced rules
  • Sold out every Bananas game since inaugural season
  • Built 15M+ social followers and millions on the ticket waitlist
  • Featured on 60 Minutes, ESPN+; best-selling author & keynote speaker

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Jesse Cole knew most people thought baseball was too long and boring. So he disrupted it by putting on a yellow tux and an incredible show. The Savannah Bananas founder welcomed Masters of Scale host Jeff Berman to Anaheim Stadium before a show recently to talk about how he’s scaling Fans First Entertainment into a growing league that sells out pro sports stadiums all over the country.

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Chief Executive Officer, WaitWhat
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Founder, Savannah Bananas
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Always be the challenger
Savannah Bananas’ Jesse Cole
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Savannah Bananas’ Jesse Cole