How one organization raises billions every year | Masters of Scale
About Rick
- Led ALSAC, the fundraising arm of St. Jude, as CEO for nearly 16 years (2009–2025).
- Quadrupled ALSAC's annual revenue from ~$600M to $2.7B by 2024.
- Oversaw ALSAC becoming the largest U.S. healthcare charity by cash revenue (2024).
- Produced a landmark $250M fundraising campaign via the Inspiration4 space mission.
- Pioneered digital transformation and advanced data-driven marketing in nonprofit fundraising.
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When Rick Shadyac Jr. took over as CEO of the fundraising organization responsible for St. Jude Children’s Research Hospital, it was bringing in about 600 million a year. The recently retired leader joins host Jeff Berman to reveal how he built a fundraising machine that is now approaching 3 billion per year, and how that money will have a global impact on kids with cancer.
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