How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
About Mike
- Founder & CEO of Liquid Death, valued at $1.4B as of 2024.
- Created iconic, viral marketing for Liquid Death, transforming water branding.
- Pioneered canned water category in the U.S. beverage market.
- Former creative at top ad agencies for clients like Volkswagen & Burger King.
- Launched hit campaigns, including Organic Valley's viral 'Save the Bros'.
| 1:24:31
Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.
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