How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale

About Mike

• Founder & CEO of Liquid Death, valued at $1.4B as of 2024.
• Created iconic, viral marketing for Liquid Death, transforming water branding.
• Pioneered canned water category in the U.S. beverage market.
• Former creative at top ad agencies for clients like Volkswagen & Burger King.
• Launched hit campaigns, including Organic Valley's viral 'Save the Bros'.