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How Drybar's Alli Webb scaled a side hustle into a blowout empire | Masters of Scale

About Alli

  • Founded Drybar, scaling to 150+ US locations by 2020.
  • Sold Drybar's product division for $255M in 2020.
  • Featured on Fortune's 40 Under 40 and Fast Company's Most Creative list.
  • Co-founded Squeeze, Brightside, and Becket + Quill brands.
  • Best-selling author of The Messy Truth (2023).

| 31:46

Drybar co-founder Alli Webb turned her side hustle as a hair stylist into a business concept now thriving nationwide. She talks with host Jeff Berman about scaling Drybar, launching and then selling a hair care product line, and how she thinks about franchising. Alli also reflects on getting personal in her memoir “The Messy Truth,” and why she’s doing things differently in her new endeavor, a massage concept called Squeeze.

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Drybar founder Alli Webb’s messy truths
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Drybar’s Alli Webb