How Athletic Brewing became a non-alcoholic leader (with CEO Bill Shufelt) | Rapid Response

About Bill

• Co-founder & CEO of Athletic Brewing, the largest US non-alcoholic brewery (2024)
• Led Athletic Brewing to $800M valuation, doubling in 2 years (2024)
• Built first US brewery and taproom for non-alcoholic beer (2017)
• Certified B Corp; donated $2M+ annually to trail projects
• Former hedge fund trader at one of the world's largest firms