How a summer job turned into a 2000-person ice cream empire | (w/ Ben Van Leeuwen) Masters of Scale

About Ben

• Co-founder & CEO of Van Leeuwen Ice Cream, a leading U.S. artisanal ice cream brand
• Scaled from a single truck (2008) to 70+ scoop shops and 15,000+ wholesale doors by 2025
• Spearheaded viral collaborations (e.g., Kraft Mac & Cheese), earning 12B+ media impressions
• Van Leeuwen vanilla named best vanilla ice cream in the U.S. by NYT Wirecutter (2024)
• Launched the Van Leeuwen Flavor Lab for continuous product innovation