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How a search for Jack Daniels’ mentor became a BILLION dollar business (Uncle Nearest’s Fawn Weaver)

About Fawn

  • Built Uncle Nearest into a billion-dollar spirits brand by 2024, the first by a Black woman
  • Founded Uncle Nearest Premium Whiskey, fastest-growing American whiskey brand in U.S. history
  • Launched Nearest Green Foundation, funding college scholarships for Nearest Green descendants
  • Bestselling author with multiple published works and a popular TED speaker
  • Appeared on major media outlets including TODAY Show and FOX Business

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Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.

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Chief Executive Officer, WaitWhat
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Founder, Nearest Green, Inc
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Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
Uncle Nearest, Inc.’s Fawn Weaver
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Uncle Nearest, Inc.’s Fawn Weaver