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Hailey Bieber, AI & fast launches: how e.l.f. Beauty is winning (CEO Tarang Amin) | Rapid Response

About Tarang

  • Grew e.l.f. Beauty's equity from $135M to $5B+ between 2014 and 2026.
  • Led e.l.f. Beauty to 28 consecutive quarters of net sales & market share gains (as of 2026).
  • Took e.l.f. Beauty public in 2016 & expanded to a successful multi-brand portfolio.
  • Championed board diversity—60% women, 40% diverse—less than 1% of US public co.s (2026).
  • First mass beauty brand to achieve Fair Trade, cruelty-free (PETA & Leaping Bunny) certifications.
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How e.l.f. Beauty is winning
e.l.f. Beauty’s Tarang Amin
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e.l.f. Beauty’s Tarang Amin