From Nike to Bud Light: Lessons from the Super Bowl ads (Autodesk’s Dara Treseder) | Rapid Response
About Dara
- CMO at Autodesk; owns global marketing, digital revenue & e-commerce P&L
- First Black exec inducted into Forbes CMO Hall of Fame
- Named one of Forbes' World's Most Influential CMOs
- Past marketing leader at Peloton, Carbon, GE, Apple & Goldman Sachs
- Robinhood board member; Harvard cum laude, Stanford MBA
| 25:40
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.
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Autodesk’s Dara Treseder
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Autodesk’s Dara Treseder