From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale
About Katlin
- Founded and scaled Simple Mills, sold for nearly $800M in 2025.
- Raised $2M+ in initial funding, grew to 30,000+ store distribution nationwide.
- Named to Forbes 30 Under 30 and Inc. 30 Under 30.
- Honored as Progressive Grocer’s Top Woman in Grocery.
| 35:43
Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her apartment kitchen. Over the next decade, she built a better-for-you food powerhouse. Smith talks with host Jeff Berman about scaling the brand, selling the company for nearly $800 million dollars, and staying laser-focused on making delicious snacks with clean, nutrient-dense ingredients.
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The $800M exit that started with a single muffin
Simple Mills’ Katlin Smith
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Simple Mills’ Katlin Smith