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From kitchen experiments to a nine-figure sale (Simple Mills CEO Katlin Smith) | Masters of Scale

About Katlin

  • Founded and scaled Simple Mills, sold for nearly $800M in 2025.
  • Raised $2M+ in initial funding, grew to 30,000+ store distribution nationwide.
  • Named to Forbes 30 Under 30 and Inc. 30 Under 30.
  • Honored as Progressive Grocer’s Top Woman in Grocery.
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Chief Executive Officer, WaitWhat
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Founder & CEO, Simple Mills
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The $800M exit that started with a single muffin
Simple Mills’ Katlin Smith
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Simple Mills’ Katlin Smith