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COO Emilie Choi & Reid Hoffman: How Coinbase scaled from start-up to industry leader | Summit 2025

About Emilie

  • President & COO of Coinbase, overseeing $516B in assets (2025) and 5,000+ employees.
  • Led Coinbase through complex regulatory, legal, and market challenges, including SEC actions.
  • Played key role in launching industry Super PAC and shaping crypto's regulatory landscape.
  • Held leadership roles at LinkedIn for nearly 9 years, from private to Microsoft acquisition.
  • Recognized for pioneering scaling and talent strategies in high-growth tech environments.

| 24:17

When Emilie Choi first left Linkedin to go work at a crypto company called Coinbase, her old colleagues thought she made a big mistake. But after surviving a crypto winter, she’s become a key figure in the rise of the company – and the industry. Now Coinbase President and COO, Choi talked with host Reid Hoffman about the operating lessons that enable hyper-scaling and the future of money. This conversation was recorded live on stage at the Presidio Theatre as part of the 2025 Masters of Scale Summit.

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Entrepreneur, Masters of Scale
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The future of crypto
Coinbase’s Emilie Choi
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Coinbase’s Emilie Choi