CMO Dara Treseder on the creator economy, World Cup ads & Cannes Lions 2026 | Rapid Response

About Dara

• CMO at Autodesk; former CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures.
• Named to Forbes CMO Hall of Fame in 2024; first Black woman inductee.
• Board chair of the Public Health Institute and board member at Robinhood.
• Expert in AI-powered marketing, brand strategy, and cultural leadership.
• Pioneered ROI-driven creative and authenticity in global brand campaigns.