CMO Dara Treseder on the creator economy, World Cup ads & Cannes Lions 2026 | Rapid Response
About Dara
- CMO at Autodesk; former CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures.
- Named to Forbes CMO Hall of Fame in 2024; first Black woman inductee.
- Board chair of the Public Health Institute and board member at Robinhood.
- Expert in AI-powered marketing, brand strategy, and cultural leadership.
- Pioneered ROI-driven creative and authenticity in global brand campaigns.
Every year at Cannes Lions, the advertising world takes stock of itself — what’s working, what’s not, and what it’s pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry’s complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk’s $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.
