Bettina Stix: What it takes to help Venezuela fast | Rapid Response
About Bettina
- Created Amazon's disaster relief system, deployed in 200+ global crises
- Delivered 26M relief items since 2017 through Amazon's global response network
- Mobilized 663,000 items to quake-hit Venezuela via Amazon Air in July 2026
- Raised $15M via Amazon sites after the 2004 Indian Ocean tsunami
- 26+ years at Amazon; board member at FareStart; Ph.D., Univ. of Stuttgart
Tens of thousands of Venezuelans remain missing after two deadly earthquakes. Bettina Stix, Global Director of Amazon Community Impact, joins Rapid Response to take us inside the disaster relief operation she built from scratch, now deployed across more than 200 global crises from the LA wildfires to the Caribbean. She explains what Amazon’s Prime obsession with speed and logistics has to do with getting aid to people who need it most, why delivering what hasn’t been asked for can make a disaster worse, and what she learned from an interview with Jeff Bezos that changed the course of her career.
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