Angel City Football Club founders on building the highest valued women's team | Masters of Scale
About Jessica
- Commissioner of the NWSL since 2022, leading the league's turnaround and record growth.
- Signed $240M media rights deal (2023), largest ever for a women's sports league at the time.
- Drove franchise valuations to over $100M; Angel City FC sold for $250M in 2024.
- Spearheaded historic CBA: 1st US pro league to eliminate the draft; players gain full agency.
- Named Sports Illustrated's 2024 Innovator of the Year for transforming women's soccer globally.
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Angel City Football Club co-founders Kara Nortman and Julie Uhrman join Masters of Scale’s Jeff Berman to reveal the game-changing strategies that’s resulted in the team’s historic valuation, nearing $200 million.
The tale of @AngelCityFC holds valuable lessons, from harnessing an outsider’s advantage to tapping an underserved market with fresh perspectives. Their bold vision: prove women’s sports is a lucrative enterprise, champion equitable recognition and pay across gender, and craft an iconic brand fueling community impact. Kara and Julie’s big dreams, brilliant execution, and unstoppable determination have transformed an industry.
