Amy Webb on the forces transforming society right now | Masters of Scale
About Amy
- Founder & CEO of Future Today Institute, advising global firms and governments
- Ranked #4 most influential management thinker by Thinkers50 in 2023
- Teaches strategic foresight at NYU Stern; Visiting Fellow at Oxford Saïd
- Authored international bestseller The Big Nine and The Genesis Machine
- Pioneered quantitative strategic foresight methods for disruptive change
| 29:35
Amy Webb, futurist and CEO of the Future Today Strategy Group, held a funeral for her famous annual trend report at SXSW this year. She explains to Masters of Scale host Jeff Berman why convergences are the new critical unit of change instead. Webb says leaders must stop being distracted by “the shiny” and learn to prepare for the disruption of convergences.
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