AI will transform our devices in the coming years (w/ Samsung President) | Rapid Response
About Aicha
- Led Amazon's $1.3B acquisition of Zoox in 2020 as CEO
- Intel Chief Strategy Officer in 2017 after leading a 7,000+ person division
- First Senegalese-American woman to lead an autonomous vehicle company
- Passed 2M driverless miles on U.S. public roads at Zoox by 2026
- Board trustee at Anita Borg Institute; testified in major FTC antitrust case
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AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. In conversation with Rapid Response host Bob Safian, Samsung’s president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes you feel.
