Adobe's Scott Belsky: Art & design in the age of AI | Rapid Response
About Scott
- Chief Strategy Officer & EVP, Design & Emerging Products, Adobe (2024)
- Co-founder of Behance, acquired by Adobe in 2012
- Led incubation of Adobe’s fastest-growing emerging products
- Advised leading tech firms including Adidas, Pinterest, and Facebook
- Author of two bestselling books on creativity and leadership
| 24:39
Deepfake technology and the malevolent use of AI is causing widespread anxiety, especially as we approach November’s U.S. election. Adobe’s Scott Belsky joins Rapid Response host Bob Safian to explain how deepfakes are actually created, and how developers like Adobe are pioneering new ways to verify human-generated content for everyday consumers. Belsky also shares valuable insights about how AI could usher in an era of prosperity for small businesses — plus how it will inevitably shift our perception of what makes a piece of work ‘art.’
Chapters
00:00 Introducing Adobe’s Scott Belsky
00:53 Adobe’s push for users to experiment with AI
02:34 Navigating trust in the age of deepfakes
04:58 How deepfakes are created
06:43 Balancing innovation with responsibility
09:35 Weighing the exciting & extreme use cases of generative AI
12:39 Creating products that can benefit all Adobe customers
13:56 Inside the Frame.io acquisition
14:57 How AI changes our perception of art
16:55 How copyright will evolve because of AI
19:48 Why Scott Belsky is worried about mid-size businesses
