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Podcast: Episode 117: Must Listen

The Wrongness Playbook, part 1


Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?


“Become an expert at being wrong. The better you get at leveraging mistakes, the faster you can get to scale.”