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How to find your big idea


To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women’s wardrobes transformed.

“Look at 15 things in your life. Write down how they could be better. You’ll have a big idea right there.”

— Sara Blakely
About the guest:

Sara Blakely founded Spanx in 2000. After bootstrapping everything from her early prototypes and patent applications to fulfilling orders from her apartment in Atlanta and selling from booths in department stores, she got featured on Oprah: a breakthrough moment that started her next phase of scale. Spanx is now a billion-dollar company.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Michelle Lee is the former Undersecretary of Commerce for Intellectual Property and former Director of the U.S. Patent and Trademark Office.

Andres Ruzo is a geoscientist, conservationist, author and National Geographic explorer. He studies natural sources of energy, such as the legendary Boiling River in…

There’s only one way to find your big idea: Look for it. Look for it. Look for it. And then act.

Transcript of Masters of Scale: How to find your big idea
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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