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Record-high audience, record-low revenue

jonah_peretti

During Covid, BuzzFeed saw audience at record highs — but it crushed the bottom line. Founder and CEO Jonah Peretti shares how they’re enduring near-term pain with an eye toward long-term opportunity, and leaning into BuzzFeed News. There’s a clarity of purpose, he says, in bearing witness to things that are happening in the world.

“Being a digital business is a strength. On the other side of this in an economic recovery where we’ll be stronger than ever. But the transition is painful.”

About the guest:
jonah_peretti

Jonah Peretti, founder and CEO of BuzzFeed. The pandemic forced dramatic adjustments to BuzzFeed’s business and its content. Yet by the end of 2020 Jonah and his team had engineered a rebound, finishing with record profitability.

About the host:
bob_safian

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: Record-high audience, record-low revenue
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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