Serena Williams

Serena Williams is the founder and Managing Partner of Starfire Ventures, an early-stage venture firm investing in tech-enabled and AI-native businesses. Starfire Ventures invests in tech and AI-enabled companies focused on two core investment themes: empowering individuals and the experience economy. She has been an active investor for over a decade and launched Serena Ventures in 2021. Since then, the firm has built a portfolio of over 40 companies. Widely recognized for her achievements in professional tennis, including 23 career Grand Slams, Serena brings a long-term, disciplined approach to investing, informed by her experience building global platforms and supporting founders through growth and scale.