Strong company cultures emerge when every employee feels they own the culture — and this begins even before the first job interview. CEO Reed Hastings has built a high-performing culture at Netflix by being upfront about who they are and who they aren’t. The company’s famous culture deck offers a 100-slide description of how Netflix sees itself. It won’t appeal to everyone — and that’s the point. If you can define your culture, while resonating with a diverse group of employees, you have a winning formula.