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Peter McGuinness

Founder

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Peter McGuiness is the CEO of Impossible Foods, the fast-rising purveyor of plant-based meat. Impossible wants to remake the calculus of climate change by weaning the world off of animal meat. Previously, Peter was a leader at Chobani, where he helped remake the dairy aisle.

“These risk-averse companies that try to please everybody, they’re nothing to anybody. You’ve got to have a point of view.”

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