Skip to Content

Payal Kadakia

Payal Kadakia is the founder and chairman of ClassPass, a fitness class subscription service that partners with 8,000 fitness studios. She’s also the founder of Sa Dance Company, a performance group specializing in Indian classical dance.

“Your vision and your business model need to align.”

— Payal Kadakia
Featured in these episodes:
Payal Kadakia, guest
February 14, 2018

The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door — even if you have to price your product fatally low at first. In this episode, ClassPass Founder and Chair Payal Kadakia shares their winding path to pricing and how it revealed what was invaluable about their service.