Mary Beth Laughton

Mary Beth Laughton (she/her/hers) is the president and CEO of REI Co-op and a recognized leader in retail and digital innovation. Throughout her career, she has driven omni-channel growth for iconic consumer brands. Her strategic vision combines future trend forecasting with a strong bias for action.

Before leading REI, Mary Beth served as Global Head of Nike Direct, managing thousands of stores and digital programs worldwide. Prior to that, she was President and CEO of Athleta, successfully spearheading a brand transformation that grew the business by over 50 percent. Her background also includes leadership roles at Sephora and early consulting experience at McKinsey & Company.

Beyond her executive roles, Mary Beth serves on the board of Instacart and previously advised REI and Impossible Foods. She holds a degree from Indiana University and an M.B.A. from Harvard Business School. Dedicated to sustainable growth, she consistently prioritizes organizational purpose over short-term gains.