Skip to Content

Jessica Alba

Jessica Alba is an actor, activist, and co-founder of The Honest Company, a subscription-based e-commerce business that sells eco-friendly childcare and household products. The Honest Company went public in spring 2021 at a $1.4B valuation. As an actress, Alba starred in Fantastic Four, Sin City, and Dark Angel.

“I’m thinking of the exhausted, sleep-deprived parent. How can I give ease, peace of mind to that person?”

— Jessica Alba
Featured in these episodes:
Jessica Alba, guest
October 12, 2021

Jessica Alba’s approach in founding and building The Honest Company revolves around three letters: IRL, a useful acronym for “In Real Life.” This phrase acts as a reminder for the company to shine the spotlight onto their customer’s real needs – not only to understand them, but to address them as well.