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Ethan Brown

Ethan Brown is the founder and CEO of Beyond Meat. He is a Henry Crown Fellow at the Aspen Institute and, along with Beyond Meat, is the recipient of the United Nation’s highest environmental accolade, Champion of the Earth. Ethan has an MBA from Columbia University, an MPP with a focus on Environment from the University of Maryland, and a BA in History and Government from Connecticut College.

“Beyond Meat has been built by the consumer. We’ve certainly listened to them – and I wanted them to be a part of it”

— Ethan Brown
Featured in these episodes:
Ethan Brown, guest
April 5, 2021

The customer isn’t always right. As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What every entrepreneur should learn: You must first build trust from customers, making sure they feel heard, before you can educate them about the value of your innovation.