Caterina Fake
An investor with Yes VC, Caterina Fake is a co-founder of Flickr, the pioneering photo-sharing site that led the way for many of our social networks. She was an early investor in Etsy, Kickstarter, and Blue Bottle Coffee.

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Starting a business? You’re also starting a community. Caterina Fake, co-founder of Flickr and an early investor in everything from Etsy to Kickstarter, says it’s vital to establish guidelines for your community early on — because the tone you set is the tone you’re going to keep.