Bozoma Saint John
Bozoma Saint John is an influencer and American businesswoman who has had a stellar career in marketing, most recently as the Global Chief Marketing Officer at Netflix. She began her career at Spike Lee’s advertising agency, then going on to become a senior marketing executive at PepsiCo, Apple Music, Uber, and Endeavor. She has been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and has been inducted into the American Advertising Federation Hall of Achievement, as well as the American Marketing Hall of Fame, among others. Bozoma was named the No. 1 most influential CMO by Forbes in 2021, and has created a successful online tutorial, “The Badass Workshop,” which teaches others to be their greatest selves.
“Founders really do share a trait of being very in touch with their emotions. They all share that ability to tap into their emotional place and use that as fuel.”— Bozoma Saint John
Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.