Barbara Peng

Barbara Peng is a tech and media executive who most recently served as CEO of Business Insider, the global Pulitzer Prize-winning newsroom known for its essential coverage of business, technology, and innovation. During her five-year tenure as CEO, following two decades in leadership roles at Business Insider, she led the organization through a period of significant transformation and growth, embracing emerging technologies like AI to drive innovation across the business.

As CEO, she strengthened Business Insider’s foundation and strategy, rebranding the company from Insider to sharpen its focus on business, tech and innovation, and build a more diversified, resilient business. She also expanded the organization’s use of video and embedded AI across the business to accelerate innovation and expand the newsroom’s ability to tell big, important stories. Under her leadership, Business Insider has established itself as one of the most-cited publishers in AI-generated responses and a global leader in generative engine optimization (GEO).

Previously, Barbara led EMARKETER, the leading provider of trusted forecasts and digital intelligence, and oversaw its merger with Insider Intelligence in 2020. She has also previously served on the boards of Insider, Inc. and EMARKETER. She lives in New York City.