Anastasia Soare

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. An immigrant from Romania, she introduced a new “brow-shaping” service to clients in 1992 that has gone on to become a staple service and enduring new category in modern beauty. Anastasia has since expanded beyond the brow category with the company’s leading prestige cosmetics line. Her audience comprises of many celebrities, including Jennifer Lopez, Kim Kardashian, Sofia Vergara, and more.

Anastasia has been featured in The New York Times, The Guardian, People, Vanity Fair, Vogue, Elle, and Allure, among numerous other publications, and has appeared on such television shows as The Oprah Winfrey Show, The Doctor Oz Show, and America’s Next Top Model.

You can find more lessons from Anastasia’s scale story in her new memoir, Raising Brows: My Story of Building a Billion-Dollar Beauty Empire.