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The secret power of onboarding


Onboarding isn’t just for employees. The step-by-step process to join a product or company lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. First, onboard early users to her product; then, onboard investors and employees to help her build her values and her vision.

“Every single lesson that you learn in a startups is just in time – or sometimes just after you needed to know it.”

— Melanie Perkins
About the guest:

Melanie Perkins is the co-founder and CEO of Canva, an online graphic design publishing tool. Canva has 40 million monthly active users with more than 3 billion designs created. In the summer of 2020, Canva was valued at $6 billion dollars.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Ron White is a memory expert, with courses, seminars – and a YouTube channel – on how to improve your memory.

Onboarding is a hidden key to lasting success. It starts with quick wins – and results in long-term buy-in. And it isn’t just for employees.

Transcript of Masters of Scale: The secret power of onboarding
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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