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Keep it simple while scaling big


You can scale big with a simple idea (and a tiny team!) — but only if you catch the prevailing winds. That’s what Kevin Systrom did when he co-founded Instagram: The simple photo app tapped the right trends, built on larger social networks, and dodged the complexities that would have slowed them down. The result? 30M users in 18 months. And a $1B sale of a 13-person company.

“If you don’t change the service, the world changes underneath you and you become less relevant. So the lesson is …when you change it, how do you keep it feeling simple?”

— Kevin Systrom
About the guest:

Kevin Systrom co-founded Instagram in 2010 with friend Mike Krieger. After only two years and with just 13 employees, Instagram sold to Facebook for $1 billion in cash and stock. Now Instagram has more than 800 million monthly active users, sharing 80 million photos on an average day.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Rohan Gunatillake is the creator of Buddhify, a mindfulness and meditation app, and the author of Modern Mindfulness (This Is Happening). He’s the host…

Lee David Zlotoff is a producer, director and screenwriter with a hundred primetime credits. He is best known as the creator of the TV…

Simple ideas can soar to massive scale, but only if you steer them to catch the prevailing winds.

Transcript of Masters of Scale: Keep it simple while scaling big
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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