Skip to Content

What’s the hidden business behind your business?


Behind every successful business is a hidden back-end business powering it behind the scenes. No one knows this better than Jenn Hyman, CEO of Rent the Runway. RTR is known for creating a glamorous “closet in the cloud,” but it achieved ‘unicorn’ status by mastering the businesses behind their public-facing brand — including the world’s largest dry-cleaning operation and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart Butterfield (Slack)

“Rent the Runway is very much a technology business and always has been.”

— Jenn Hyman
About the guest:

Jenn Hyman is the co-founder and CEO of Rent the Runway. In 2019, RTR hit unicorn level when a new round of funding pushed its valuation past $1 billion dollars. Jenn is also a board member for The Estée Lauder Companies.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Stewart Butterfield is the co-founder and CEO of Slack, the overwhelmingly popular team messaging application. Before that, he was the co-founder and CEO of…

Kevin Venardos is a ringmaster and the founder of Venardos Circus. He’s the former ringmaster for the Ringling Bros. Barnum & Bailey circus.

Master the business behind your business – it just might be the critical factor that lets you break out.

Transcript of Masters of Scale: What’s the hidden business behind your business?
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
Sign up for our weekly newsletter