How Harley-Davidson set a foundation for the long term
How Harley-Davidson set a foundation for the long term
As a longtime motorcycle rider and a longtime champion of sustainability, Jochen Zeitz of Harley-Davidson is setting out to square those two passions.
As a longtime motorcycle rider and a longtime champion of sustainability, Jochen Zeitz of Harley-Davidson is setting out to square those two passions.
“It’s not about five years. It’s about setting the foundation for a long-term future.”
— Jochen Zeitz
Jochen Zeitz is the president, CEO, and chairman of Harley-Davidson.
Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.