Skip to Content

How Harley-Davidson set a foundation for the long term


As a longtime motorcycle rider and a longtime champion of sustainability, Jochen Zeitz of Harley-Davidson is setting out to square those two passions.

“It’s not about five years. It’s about setting the foundation for a long-term future.”

— Jochen Zeitz
About the guest:

Jochen Zeitz is the president, CEO, and chairman of Harley-Davidson.

About the host:

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: How Harley-Davidson set a foundation for the long term
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
Sign up for our weekly newsletter