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Look for the ideas that come at you sideways


You don’t need a scaleable idea from day one. You might not know what your product will look like, or how you’ll get to market, or how you’ll make money. It’s OK. The most scalable ideas often come at you sideways. We talk to Diane Greene, who brought us into the age of cloud computing as the founding CEO of VMWare and now the head of Google’s cloud division. Learn how she leaned sideways into a market of boundless potential.

“I understand the weather, I understand the wind patterns, I understand the currents, I understand the ecosystem of competitors.”

— Diane Greene
About the guest:

Diane Greene co-founded revolutionary tech company VMware in 1998, and served as its CEO until 2008. She is now the senior vice president of Google’s cloud businesses, and sits on its board of directors.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Chris Costa is the Director of Product Management and Packaging at Victorinox, the company best known for the Swiss Army Knife.

A scalable idea rarely sits squarely on the path ahead. If you can’t get your team to adjust course quickly, it will slip out of sight. Scalable ideas often come at you sideways.

Transcript of Masters of Scale: Look for the ideas that come at you sideways
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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