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Building bridges to scale


Scaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actually want, letting people meet him halfway, and focusing on the foundations so those bridges last forever. Cameo appearance: Bianca Wylie (Public tech advocate).

“Your brand has to be true. You cannot try to be everything to everybody or you’ll be nothing to nobody”

— Daniel Lubetzky
About the guest:

Daniel Lubetzky is the founder and executive chair of snack company Kind. Previously, he was the founder of snack company Peaceworks. Along with Kind, Lubetzky founded the Kind Foundation and Empatico, a video-conferencing and digital learning platform that connects classrooms around the world. In 2020, the Kind Foundation launched the Frontline Impact Project, with Project N95, a platform for frontline responders to request resources in the fight against covid.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Bianca Wylie is a public technology advocate based in Toronto. Wylie has fought for digital rights for all, and was a leading voice for…

To scale a business, you’ll always need bridges – to new customers, new verticals and new markets. But for a bridge to last, it must be built from both sides.

Transcript of Masters of Scale: Building bridges to scale
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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