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Podcast: Episode 123: Must Listen

Build the right incentives


Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.


“I believe building the right incentives is key to scaling your business. But you will need to keep balancing, and rebalancing, those incentives, to hold the system together.”