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Podcast: Episode 108: Must Listen

The Refounder Mindset, part 1


We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One, you’ll hear about Bill Ford’s unusual entry into the family business.


“I believe great change in your company can come from within. The ‘refounder’ doesn’t have to come from the outside, it’s a mindset every leader can adopt.”