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angela_ahrendts

In Part 2, Angela arrives at Apple, which feels like another planet after her years in fashion. In never-before heard stories, Angela shares how she learned the language of tech (the physical store is the ‘hardware’; the experience inside the ‘software’), then introduces innovations that change the face of Apple retail, from an app (The Loop) that let store managers collaborate to the landmark “Today at Apple” program, building community through free classes inside each Apple store. Throughout, Angela shows her team, through words and actions, that each person matters, and that they’re all a part of something much bigger than themselves. Cameo: Eric Trigg (Trigg Ranch).

“How many lives can we touch and transform by the power of our performance?”

— Angela Ahrendts
About the guest:
angela_ahrendts

Angela Ahrendts is the former senior Vice President of retail at Apple, and the former CEO of Burberry. As CEO of Burberry Ahrendts brought back the luxury fashion and beauty brand, raising the company value from £2 billion to over £7 billion in seven years.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Eric Trigg is a rancher. He and 22 other members of his family are co-owners of the Trigg Family Ranch in New Mexico, a…

It takes more than a logo to rally the troops. You need an elevated mission and everyday human contact to unite a team.

Transcript of Masters of Scale: How to unite a team (Part 2)
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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