How a summer job turned into a 2000-person ice cream empire | (w/ Ben Van Leeuwen) Masters of Scale
About Ben
- Co-founder & CEO of Van Leeuwen Ice Cream, a leading U.S. artisanal ice cream brand
- Scaled from a single truck (2008) to 70+ scoop shops and 15,000+ wholesale doors by 2025
- Spearheaded viral collaborations (e.g., Kraft Mac & Cheese), earning 12B+ media impressions
- Van Leeuwen vanilla named best vanilla ice cream in the U.S. by NYT Wirecutter (2024)
- Launched the Van Leeuwen Flavor Lab for continuous product innovation
| 35:09
Van Leeuwen Ice Cream is one of the fastest growing dessert brands in the country. It’s known for its seriously delicious classic flavors and its wacky collaborations. (Kraft Mac and Cheese ice cream, anyone?) Co-founder and CEO Ben Van Leeuwen talks with Jeff Berman to reveal how it grew from his love of simple ingredients and driving an ice cream truck as a teenager into a rapidly scaling company with about 2,000 employees.
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