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From fired to founder: How Madison Reed’s Amy Errett built a beauty empire | Masters of Scale

About Amy

  • Founder & CEO of Madison Reed, a $200M+ profitable, high-growth beauty brand (2025)
  • Raised $240M+ in funding; served 5M+ customers with innovative hair color products
  • 4-time entrepreneur, former General Partner at Maveron VC with 30+ years in business
  • Featured on Fast Company’s Queer 50 list (2020-2023) & Inc. Female Founders 100 (2021)
  • Ernst & Young Entrepreneur Of The Year Bay Area Award winner (2022)

| 30:16

Amy Errett had a hunch that hair color was a huge potential market – especially among women who wanted an option free from harsh chemicals. She started a company focused on clean ingredients, innovative technology, and a revamped salon experience. Since founding Madison Reed in 2013, more than 5 million people have tried her products. Errett joins host Jeff Berman to discuss why company culture is so important and how getting fired kickstarted it all.

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Chief Executive Officer, WaitWhat
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CEO & Founder, Madison Reed
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Disrupting the hair color business
Madison Reed’s Amy Errett
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Madison Reed’s Amy Errett