How an Instagram post led to nearly $14B for Black-owned businesses | Masters of Scale Summit 2022

How do you marry purpose and product? Aurora James, the founder of Brother Vellies, shares why a broader social mission is not a “nice to have.” On the Masters of Scale Summit stage in 2022, Aurora explains how to build purpose into the essential fabric of a company. She dives into what she’s learned since creating the 15 Percent Pledge — which asks the retail industry to commit 15% of their shelf space to Black-owned businesses — and how your company can turn intention into action, for the betterment of both your business and community.