Super Bowl ads: Lessons from Beyoncé, Taylor, and J.Lo | Masters of Scale Rapid Response
About Dara
- CMO at Autodesk; owns global marketing, digital revenue & e-commerce P&L
- First Black exec inducted into Forbes CMO Hall of Fame
- Named one of Forbes' World's Most Influential CMOs
- Past marketing leader at Peloton, Carbon, GE, Apple & Goldman Sachs
- Robinhood board member; Harvard cum laude, Stanford MBA
| 26:07
What makes a winning Super Bowl ad?
The on-field Super Bowl went down to the wire, but the TV ad battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk Chief Marketing Officer Dara Treseder, tells Rapid Response host Bob Safian that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing. She outlines why three memorable, ownable, and relevant metrics matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!
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Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor
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Autodesk’s Dara Treseder